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Our mission

We believe happy, healthy pets make happy parents. This is at the heart of everything we do. Our mission is to strengthen the unique bond between pets and their people through our family of innovative products and services.

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Our values

At Pinnacle Pet Group we put PETS at the heart of everything we do​

The four core values which drive us:

Performance

Exploration

Togetherness

Sustainability

Our journey so far

OCTOBER 2021

JAB and BNP Paribas Cardif announce strategic pet healthcare alliance. More>

BNP Paribas Cardif logo
JAB Holding Company logo

OCTOBER 2022

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Acquisition of Pet Protect and Viovet.  More>

Pet Protect Pet Insurance
Viovet logo

JUNE 2022

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Pinnacle Pet Group is founded: Acquisition of Cardif Pinnacle and creation of Pinnacle Pet Group.  More>

Cardif Pinnacle logo
PInnacle Pet Group logo

APRIL 2023

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Italian flag

Acquisition of HD Assurances & CaptainVet.

CaptainVet logo
Assur O'Poil logo
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Pinnacle Pet Group brands

Agila pet Insurance
Animal Friend Pet Insurance
Assur O'Poil logo
CaptainVet Vet appointment booking
everypaw pet insurance
Figo Pet Insurance
Pet Protect pet Insurance
Viovet UK registered veterinary retailer
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