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Our mission

We believe happy, healthy pets make happy parents. This is at the heart of everything we do. Our mission is to strengthen the unique bond between pets and their people through our family of innovative products and services.


Welcome to PPG

At PPG, we are on a mission to strengthen the unique bond between you and your pet, through our innovative products and services.


We are one of Europe’s largest pet insurance and services organisations, with over 1400 colleagues supporting over 2 million pets in 8 countries.


We're guided by our values of Performance, Exploration, Togetherness and Sustainability and as pet owners, many of us at PPG feel a personal connection with our mission.

We take pride in the contribution we each make in delivering an ecosystem that will change the future of pet insurance and healthcare services for the benefit of our customers and their pets


Dirk Beeckman

Group CEO

Dirk Beeckman

Our values

At Pinnacle Pet Group we put PETS at the heart of everything we do

The four core values which drive us:





Our journey so far


JAB and BNP Paribas Cardif announce strategic pet healthcare alliance. More>

BNP Paribas Cardif logo
JAB Holding Company logo


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Acquisition of Pet Protect and Viovet.  More>

Pet Protect Pet Insurance
Viovet logo

JUNE 2022

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Pinnacle Pet Group is founded: Acquisition of Cardif Pinnacle and creation of Pinnacle Pet GroupMore>

Cardif Pinnacle logo
PInnacle Pet Group logo

APRIL 2023

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Italian flag

Acquisition of HD Assurances & CaptainVet.

CaptainVet logo
Assur O'Poil logo

Pinnacle Pet Group brands

Agila pet Insurance
Animal Friend Pet Insurance
Assur O'Poil pet Insurance
CaptainVet Vet appointment booking
everypaw pet insurance
Figo Pet Insurance
Pet Protect pet Insurance
Viovet UK registered veterinary retailer
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